The Truth About Fundraising

A WBUR pledge drive during “This American Life.” Ira Glass gets down to brass tacks: “The majority of listeners have never contributed.” The rational listener has learned that even if he ignores the fundraising appeal, public radio will survive. “This is probably the only time you will ever hear this on public radio,” he intones. “Even if you do not donate, the pledge drive will come to an end, and you will still be able to turn on your radio and hear NPR’s Morning Edition, Here and Now, and Wait, Wait, Don’t Tell Me.”

So, why does public radio stay on the air?  It’s because some people–regular, everyday people–contribute year after year. It’s those same people who vote in every election, pickup litter on the sidewalk, and adopt animals from shelters.  What makes these people different?  It’s because they ask themselves:  What would the world be like if everyone behaved like me?”

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About TNB

Founded in 1994, Tech Networks of Boston (TNB) delivers people-oriented IT support and care through service desk, remote monitoring and maintenance, staff augmentation, onsite support, strategic planning, training and project IT services to non-profits and businesses in greater Boston with a focus on non-profit health care and human service providers.

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