Microsoft to rebrand Lync as Skype for Business

Microsoft Lync will be undergoing a rebranding and reemerging as Skype for Business next year. Skype for Business will retain Lync’s enterprise security, compliance and control features while using the familiar, easy-to-use Skype interface consumers love. This merging of brands is another way Microsoft has aimed to increase collaboration and productivity with easy to use platforms.

All of the features consumers enjoyed for business will remain, but the Skype icons for calling, adding video and ending a call will be included. The name change will also include a “new client experience, new server release, and updates to the service in Office 365”. Microsoft’s rebranding of Lync will ultimately fuse enterprise UC(unified communications) needs with the usability people want.

Consumers can expect this change in the first half of 2015.

Tech Networks of Boston to partner with City Awake Boston

Tech Networks of Boston is proud to be a partner for City Awake Boston, a social impact festival taking place in Boston December 4th-13th. Our Roundtable December 9th, “The role of nonprofits in making media and making change” will be included in the list of events for the festival. City Awake aims to highlight and amplify the work being done by Boston’s impact sector and we are excited to be a part of it!

This Roundtable session will be on the role of nonprofits in making media and making change. Our featured guest will be Ethan Zuckerman, director of the Center for Civic Media at MIT.

Producing and sharing media has become a key part of how individuals and organizations make change in the world. Center for Civic Media at MIT studies the use of media for change, and center director Ethan Zuckerman will introduce some of the tools the Center has built to measure and understand the ability of media to influence and shape dialogs online and off. Read more about the Roundtable here.

We will also be exhibiting at the ‪#‎CityAwake‬ Expo on Saturday, December 5th, from 2-5pm at District Hall.  As a headliner event of City Awake, the Social Impact Expo contributes to Festival’s mission by providing a platform for all local organizations, enterprises and individuals to showcase their initiatives, and to learn about and connect with others in the city. Uniting and strengthening Boston’s impact community will help to raise the city’s profile as the social impact Hub. You can register here.