Kleenex at Susan Labandibar

Archive for the ‘Kleenex’ tag

Good to Great?

Thomas Falk, CEO
Kimberly-Clark
351 Phelps Drive
Irving, Texas 75038, USA
Fax: 972-281-1490
Email: thomas.j.falk@kcc.com

Dear Mr. Falk:

I am currently reading Jim Colin’s classic book: “Good to Great,” which lists Kimberly-Clark as one of the nation’s great companies. There is a quote in the book from Dick Appert, a former Kimberly-Clark executive. “I never had anyone in Kimberly-Clark in all my forty-one years say anything unkind to me. I thank God the day I was hired because I’ve been associated with wonderful people. Good, good people who respected and admired one another. ”

To me, it seemed SO incongruous. This is the same company that is purchasing virgin pulp from clear-cut Canadian Boreal forests! Is your company truly composed of good, good people? Why are you spending millions of dollars convincing Americans that only super soft paper is good for wiping their bottoms?

If you are truly a “good” company, I hope that you will change your marketing strategy, and change your purchasing ethics as well.

Perhaps it bears mentioning that I am also the CEO of a company. Tech Networks of Boston has 25 people and four restrooms. You would never find a Kimberly-Clark bathroom tissue product, or any other non-recycled bathroom tissues in our facilities.

Sincerely,

Susan Labandibar

President,

Tech Networks of Boston