--- title: Refocusing Social Media Content Can Help you Promote your Nonprofit description: Refocusing your Social Media Content Can Help you Better Promote your Nonprofit --- ### Search engine Use this form to find things you need on this site Search × [![We're better together.](https://blog.techboston.com/hubfs/Tech_Networks_of_Boston_June2018/Images/Logo_without_motto-copy-web.png)](https://techboston.com) - [About TNB](https://techboston.com/about-tnb/) - [Overview](https://techboston.com/about-tnb/) - [Annual Report](https://techboston.com/wp-content/uploads/2023/03/2022-Benefit-Report.pdf) - [Mission](https://techboston.com/about-tnb/mission/) - [Partnerships and Affiliations](https://techboston.com/about-tnb/partnerships/) - [Certifications & Awards](https://techboston.com/about-tnb/certifications-awards/) - [Blog](https://techboston.com/about-tnb/blog/) - [Free Resources](https://techboston.com/about-tnb/resources/) - [Job Opportunities](https://techboston.com/about-tnb/careers/) - [Services](https://techboston.com/our-services/services-overview/) - [Overview](https://techboston.com/our-services/services-overview/) - [Integrated Services](https://techboston.com/our-services/integrated/) - [Managed Services](https://techboston.com/our-services/managed-services-2/) - [Project Services](https://techboston.com/our-services/project-services/) - [Case Studies](https://techboston.com/case-studies/) - [Using IT to Increase Productivity and Reduce Costs](https://techboston.com/case-studies/increase-productivity/) - [Updating Technology for Growing Needs](https://techboston.com/case-studies/updating-technology/) - [Shifting to Remote Work in the Midst of a Crisis](https://techboston.com/case-studies/remote-work/) - [Protecting Your Organization in the Wake of Cybercrime](https://techboston.com/case-studies/cybercrime/) - [Integrating Technology for Mission Driven Success](https://techboston.com/case-studies/integrated-technology-success/) - [Events](https://techboston.com/events/) - [Upcoming Events](https://techboston.com/events/) - [Past Roundtable Events](https://techboston.com/past-roundtable-events/) - [TNB’s Dialogue Series on Nonprofit Data and Evaluation](https://techboston.com/about-tnb/blog/best-practices-data-evaluation/) - [Contact Us](https://techboston.com/about-tnb/contact-us/) - [Home](https://techboston.com/) - [About Us](https://techboston.com/about-tnb/) - [2022 Annual Report](https://techboston.com/wp-content/uploads/2023/03/2022-Benefit-Report.pdf) - [Blog](https://techboston.com/about-tnb/blog/) - [Certifications & Awards](https://techboston.com/about-tnb/certifications-awards/) - [Case Studies](https://techboston.com/about-tnb/case-studies/) - [Job Opportunities](https://techboston.com/about-tnb/careers/) - [Mission](https://techboston.com/about-tnb/mission/) - [Partnerships and Affiliations](https://techboston.com/about-tnb/partnerships/) - [Events](https://techboston.com/events/) - [Services](https://techboston.com/our-services/) - [Contact Us](https://techboston.com/about-tnb/contact-us/) # Refocusing Social Media Content Can Help you Promote your Nonprofit [Home](https://techboston.com) / Refocusing Social Media Content Can Help you Promote your Nonprofit Return to Previous Page [Tech Tips](https://blog.techboston.com/tag/tech-tips), [Food For Thought](https://blog.techboston.com/tag/food-for-thought) ### Refocusing Social Media Content Can Help you Promote your Nonprofit *By Jenn Phan, TNB* Due to its cost-free nature, almost every organization participates in content sharing across social media platforms. In the past, you might not have placed emphasis on your social media strategy as you’ve thought, “What could possibly be so complex about sharing posts and interacting freely with my audience?” After all, even if your social media presence is not benefiting your organization as much as you wish it did, you’re not losing a physical penny. What if we told you gaining a return doesn’t involve much more effort? Let us take this time to discuss a way to ensure your social media efforts are paying off. While the preferred form of communication has drifted from in-person to online, we must not forget the fundamentals of [human connection](http://npengage.com/nonprofit-marketing/how-to-build-meaningful-relationships-on-social-media-using-the-8020-rule/). The 80/20 rule incorporates human connection into your social media strategy so that you can build lasting relationships with your fans and followers. Social Media Manager of Honest Tea, [Austin Graff](http://npengage.com/author/austin-graff/), expounds that this stratagem is stemmed from the basis on creating connections off the web. When developing a healthy friendship, 80% of your time and energy is consumed of [building each other up](http://npengage.com/nonprofit-marketing/how-to-build-meaningful-relationships-on-social-media-using-the-8020-rule/) - being the source of encouragement and support to each other. The remainder of the time may involve doing favors for each other, but the prior establishment of companionship is vital to this step. As part of human nature, we take more pleasure in giving (and we give more and more) when we receive gratitude in return. Similarly, to increase and maintain the engagement levels of your fans and followers, and to ultimately obtain more donors, you must invest greater amounts of time into giving. Adjust 80% of the content you share to become “[gifts](http://npengage.com/nonprofit-marketing/how-to-build-meaningful-relationships-on-social-media-using-the-8020-rule/),” such as inspirational stories and videos, eye-opening graphics, or the latest breaking news – anything that [fills their buckets](http://npengage.com/nonprofit-marketing/how-to-build-meaningful-relationships-on-social-media-using-the-8020-rule/) and helps them resonate more with your brand. Also don’t deprive them of attention; like and comment on their posts/shares to remind them that your organization cares. Your consistency will earn you the [relational collateral](http://npengage.com/nonprofit-marketing/how-to-build-meaningful-relationships-on-social-media-using-the-8020-rule/) to ask them to an action. The remaining 20% of content may then include calls to action of your choice. However, you don’t want to drain and overwhelm your audience with requests, whether it be to donate, sign a petition, or share a piece of content. Your best bet would be to make these requests sporadically. [International Justice Mission](https://www.ijm.org/), a leading global human rights agency that protects the poor from violence throughout the developing world, proves that living by the 80/20 rule creates external and internal success for its organization. Instead of constantly asking their social fans to perform an action, they began to ask them only once a week. This resulted in their fans becoming more engaged and more likely to take action since they felt invested in the relationship. This also helped IJM prioritize on one area of focus a week, and thus become more organized in their actions (Graff, 2016). Refocusing your content can escalate your economic profits while gaining more leads; it’s like growing two plants with one seed!   Share Post - - - - - [mailto:?body=https://blog.techboston.com/refocusing-your-social-media-content-can-help-you-better-promote-your-nonprofit](mailto:?body=https://blog.techboston.com/refocusing-your-social-media-content-can-help-you-better-promote-your-nonprofit) [Previous](https://blog.techboston.com/what-sql-server-2005-end-of-service-means-for-your-business) [What SQL Server 2005 end-of-service means for your business](https://blog.techboston.com/what-sql-server-2005-end-of-service-means-for-your-business) [Next](https://blog.techboston.com/5-digital-trends-to-transform-your-business) [5 Digital Trends to Transform Your Business](https://blog.techboston.com/5-digital-trends-to-transform-your-business) #### RELATED POSTS Tech Tips [![Training Your Staff on New Tools](https://blog.techboston.com/hs-fs/hubfs/training%20your%20staff.png?width=387&name=training%20your%20staff.png)](https://blog.techboston.com/training-your-staff-on-new-tools) #### Training Your Staff on New Tools July 28, 2022 at 10:26 AM by Veronica Moreno-Nestojko … Tech Tips , IT security [![The Benefits of 24/7 Monitoring and Reporting](https://blog.techboston.com/hs-fs/hubfs/24_7%20monitoring.png?width=387&name=24_7%20monitoring.png)](https://blog.techboston.com/the-benefits-of-24/7-monitoring-and-reporting) #### The Benefits of 24/7 Monitoring and Reporting February 18, 2021 at 04:23 PM by Veronica Moreno-Nestojko … Tech Tips , Uncategorized #### 4 ways your small business can embrace innovation June 12, 2019 at 11:20 AM by Ashley Fontes … Tech Tips , Security awareness [![How Your Nonprofit Can Manage Data Breaches and Minimize Risk](https://blog.techboston.com/hs-fs/hubfs/CyberSecurity.png?width=387&name=CyberSecurity.png)](https://blog.techboston.com/how-your-nonprofit-can-manage-data-breaches-and-minimize-risk) #### How Your Nonprofit Can Manage Data Breaches and Minimize Risk May 17, 2019 at 06:37 PM by Veronica Moreno-Nestojko … ### Leave a Reply [![updatedblogad](https://blog.techboston.com/hs-fs/hubfs/updatedblogad.png?width=312&name=updatedblogad.png)](https://techboston.com/about-tnb/contact-us/)                    ### Contact Us 1 Wadleigh Place South Boston, MA 02127 Phone: 617.269.0299 Fax: 888.527.9333 ### GET UPDATES ### Resources [Server Failure and Recovery](https://techboston.com/resources/server-failure/) [Plan a Successful Email Migration to the Cloud](https://techboston.com/resources/email-migration/) [How to Align Your Staff on Technology Use and Policies](https://techboston.com/resources/technology-policies/) [Data Loss and Recovery: A Guide](https://techboston.com/resources/data-loss-recovery/) [Assess Your IT Needs: Is an MSP Right For You?](https://techboston.com/resources/assess-it/) [IT Audits and Assessments: What Are They Good For?](https://techboston.com/resources/it-audits-assessments/) [The Right Time to Change Your MSP](https://techboston.com/resources/change-msp/) [Privacy Policy](https://techboston.com/privacy-policy/) © 2021 Tech Networks of Boston